THE PROFESSIONAL SIDE
THE resume tells PART OF THE STORY
LaTonya Estell is the author and creator of Redesigning Rich: Building Wealth, Purpose, and Legacy and a longtime leader whose career has crossed executive leadership, human resources, financial services, ministry, and community engagement.
Before entering financial services, LaTonya spent approximately 18 years in human resources and executive leadership, including serving at the Executive Vice President/Chief People Officer level.
She holds a Master of Business Administration and a Bachelor of Applied Arts and Sciences in Administrative Leadership and has held senior-level professional certification in human resources.
PEOPLE. PURPOSE. A BRIGHTER YOU.
MEET LATONYA
ESTELL
My life didn't come together in one straight line. Maybe yours isn't supposed to either.
Define It. Design It. Live It.
MY JOURNEY
MY PERSONAL Story
I know what it feels like to want a life you can’t completely see yet. I know what it is to be a little girl searching for identity and belonging. I know what it is to work temporary jobs, juggle multiple jobs, keep learning, keep believing, and keep building before there was much evidence that any of it would lead where I hoped.
I could accomplish things and still need peace.
Over time, those steps became a career. A degree became another degree. Leadership opportunities grew. Faith deepened. Family changed me. Community gave me places to serve. And life kept teaching me that achievement alone wasn’t enough.
I believe the work is learning to build both.
FAITH. FAMILY. LEADERSHIP. COMMUNITY. A BRIGHTER YOU.
A life OF MEANING
Faith keeps me grounded.
Family keeps success in perspective.
Community taught me that wealth should overflow.
Leadership taught me responsibility
Life taught me to redefine rich
THE WHY
Why REDESIGNING RICH EXISTS
For years, I understood many of the traditional signs of success. Education. Career. Leadership. Income. Homes. Opportunities. Achievement. But life kept teaching me that none of those things, alone, could create the life I actually wanted.
My father helped teach me that lesson.
I remember the beautiful brick home, immaculate yard, and above-ground pool from my childhood.
Those things represented success to me. But later in his life, after the houses, cars, and accomplishments, what my father wanted most was time with the people he loved.
That stayed with me.
Because sometimes we spend decades acquiring the things we believe will make life rich—and then discover that some of the greatest treasure was sitting beside us all along
More Than Money
WATCH + LISTEN
The conversation
doesn’t end with the book
Redesigning Rich is an ongoing conversation about what it actually looks like to build a whole life.
Some conversations will be about money. Others will be about faith, family, marriage, work, health, leadership, joy, purpose, community, reinvention, and the lessons we are still learning while we live them.
